Table of Contents

Part I
Groundwork for Innovation-"One,
Slow; Two, Notice; Three, Implement"
CHAPTER 1
"One-Slow"-From Eureka Tactics to Strategic
Synergy
CHAPTER 2
"Two-Notice"-View the Entrprise at Hand;
Watch Future Mariners in the Distance
CHAPTER 3
The Three Implementations-Product
Determination, Personnel Training and Sale
Initiatives
1. Product Determination
2. Personnel Training
3. Sales Initiatives
Part II
Creative Wisdom-Refining the Five
Masterful "Arts"
CHAPTER 4
DeVelopmental Innovation-Changing from
"Diverse" to'Complementary' under the
Kangaroo Model
1. Find Out the "Effective Radius" of
Multi-Innovation
2. Four Codes for Deciphering Successful
Diversification
CHAPTER 5
Management Innovation-"Family Culture"
Achieves Soft Power for Enterprise
CHAPTER 6
Marketing Innovation-Six "Sea Strategies"
for World-Class Bulldozers
CHAPTER 7
Cost Innovation-Using 18 Kinds of Chinese
Kungfu to Squeeze Water From a Towel
CHAPTER 8
Strategy Innovation-Vertically Integrating
the Auto-Industry Chain
Part III
Innovation Pitfalls-Colorful Lights at
the Crossroads
CHAPTER 9
Red Pitfall-How Far Is You Company from
Security?
1. Getting Away from Patent Risks
2. Fierce Patent Battles: All Technology is a
Paper-Tiger
CHAPTER 10
Green Ptfall-How Far Are Your Products
from the Future?
1. Find Out the "Second Curve" of
a Company
2. Electric Cars: "The Second Curve" of BYD
in the Future
CHAPTER 11
Pitfall-How Far Are Your Products from the
Terminal End?
1. From "Terminal War" to "Terminal Strategy"

2. Consumers' "Button": Details of BYD's Success

CHAPTER 12
The BLack Pitfall-How Far Are You from
the Innovative Spirit?
CHAPTER 13
Purple Pitfall-How Far Are You from
Marketing Innovation?
1. Customer Value is the Core of Innovation
2. Chinese Philosophy in BYD's Marketing
Innovation