Every well-known entrepreneur has his/her own secret of success. Li Shufus secret is his spirit of adventure as a bold thinker and doer, which has gained him a secure foothold in the field of auto production. From his start in business with 120 yuan, his first bucket of gold got from making refrigerators, his failure in real estate in Hainan, to his delving into auto making to found Geely Group, Li Shufu has created a myth of grassroot self made success. In 2009, Li Shufu and his Geely again became the focus of world attention with Geelys successful purchase of Volvo.
Table of Contents
Part I
A Resolute Pioneer-
A Dreamer of Auto Production
CHAPTER 1
Perseverance-with His Dream of Manufacturing Cars
CHAPTER 2
A Long Trudge-A Record of Conquests
1. The hammered-out cars
2. Markets opened up with price war
3. Conquests all over the nation
CHAPTER 3
Becoming a Powerful Giant Was
Not a Fantasy
Part II
A Stubborn Manager- Effective Management Is the Best
CHAPTER 4
"Humanized Management, Militarized Implementation"-Gelly's Internal Management
CHAPTER 5
Not Only Price Wars-Geely's Brand Management
CHAPTER 6
Talents Attracted, Chances Given-Geely's Talents Management
1. "Make three calls at the dwelling of a wise man"
2. Complete trust
3. An enterprise, a university
Part III
A Paranoid in Action: Breaking the "Greedy" Failure Spell
CHAPTER 7
Small aqainst Big- Li Shufu's Capital Game Strategy
1. The first bucket of gold got with 120 yuan
2. The second start in the business of selling construction materials
3. An auto kingdom levered up byRMB 100 million
CHAPTER 8
Alliance-Tile Road of Expansion
1. Getting listed- the prescription of refunding
2. Expanding in "Crisis"-the law of contraries
3. Enclosing land, the risky and unexpected move
CHAPTER 9
Consolidation at Every Step-The Story behind purchasing Volvo
1. Blind action or a chess game?
2. Tough negotiations-Volvo was touched
3. Final fight-a gamble for tomorrow
