This book makes in-depth and refined analysis on the basic elements of modern enterprises' operation (Vision, Mission, Shared Value, Goals, Strategy, and System/Process) by in-depth reviewing on complicated business and market operation. It is a symbolic combination of the writer's accumulated experience in the position of international enterprises' top management and practical understanding on Chinese traditional culture. In the meantime this book also explains the evolution process from a normal enterprise to excellent enterprise through standard enterprise and high performance enterprise. A series of business cases are narrated and studied in the book, vividly denoting enterprises' efforts on deploying and utilizing basic elements of enterprises' operation.
This book is designed as a textbook for senior undergraduates and postgraduates. And it can be also used as a reference book for business management.
Table of Contents
Chapter One The Ultimate Goals and Basic Elements of Enterprise Management 1
Part 1 The ultimate goals of enterprise 1
Part 2 Overview of the basic elements of enterprise management 3
Part 3 Enterprise management models and tools 8
Chapter Two Vision, Mission and Shared Value 19
Part 1 Vision and mission 19
Part 2 Shared value－enterprise’s core competence 24
Part 3 Corporate culture 35
Chapter Three Goals and Strategies 47
Part 1 Goals of enterprise 47
Part 2 Enterprise’s strategy and its execution 56
Chapter Four Systems and Processes 82
Part 1 Policy－the foundation of systems and processes 82
Part 2 The management of systems and processes 89
Part 3 Organizational structure 112
Part 4 Management, leader and staff 120
Chapter Five Change Management 131
Part 1 Change management 135
Part 2 Change and transformation 144
Part 3 Crisis and risk management 151
Chapter six Step for Excellence 157
Part 1 The elements of high performance enterprise 159
Part 2 Innovation and high performance 173
Part 3 From high performance to excellence 179
Reference List 187
