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New Era Business Chinese
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New Era Business Chinese
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Author:
Dong Hongjie
;
Chai Yan
;
Shao Bin
;
;
Page:
111
Publication Date:
09/2024
ISBN:
9787566839695
Publisher:
JiNan University Press
Details
本书是丝路汉语系列教材之一,是面向“一带一路”沿线国家来华留学生的商务汉语教材。本书分为商务速度、商务流量、商务生活、商务故事、商务话语五章,以西安城市文化为区域特色,聚焦新时代“高铁输出”“电子商务”“直播带货”“共享经济”等热点以及“一带一路”沿线国家与中国合作的经济项目,紧跟时代商务特点,展示当前经济环境与商业运作特点、相关行业的热点内容,摆脱传统教材内容过时、话题陈旧的局限,充分展示中国经济发展的新面貌、新成就。
Table of Contents
总序
前言
第一章 商务速度:“一带一路”新名片
第一节 中欧班列:改变全球贸易格局
第二节 中国高铁:陆地黑科技
第三节 港珠澳大桥:世界超级工程
第二章 商务流量:“一带一路”新密码
第一节 速卖通:“一带一路”上的“中国淘宝”
第二节 “播带货:火遍世界的直播经济
第三节 短视频:“网红”营销模式
第三章 商务生活:“一带一路”新方式
第一节 无现金礼会:“刷脸”“扫一扫”
第二节 无人配送:打破物流“最后一公里”
第三节 绿色生活:新能源汽车
第四章 商务故事:“一带一路”新机遇
第一节 中企基建:拓荒先行
第二节 中企并购:焕发生机
第三节 中企投资:助推发展
第五章 商务话语:中文+职业
第一节 商务话语:中文+高铁
第二节 商务话语:中文+航空
第三节 商务话语:中文+电子商务
第四节 商务话语:中文+导游
参考文献
New Era Business Chinese
$9.88