FEEDBACK
We'd Love to Hear From You
Name
E-Mail
Message
Currency:
$ US Dollar
$ US Dollar
€ Euro
£ GB Pound
My Account
Customer Support
Contact
Advanced Search
Your cart is empty
Categories
Charms of China
Architecture
Art & Culture
Biographies & Memoirs
Chinese Cuisine
Chinese Kung Fu & Wushu
Chinese Studies (Sinology)
Ethnic Minorities
History & Archeology
Literature & Novels
Magazines
Medicine & Health
Music & Opera
Painting and Calligraphy
Philosophy & Religion
Social Science
Travel & Tourism
Chinese Learning
Ancient Chinese
Business Chinese
Chinese Characters
Chinese Dialects
Chinese Expression
Chinese Grammar
Chinese Translation
Dictionaries
Everyday Chinese
For Non-English Foreigners
HSK Proficiency Test
Listening & Speaking
Multimedia
Reading & Writing
Reading Materials
Specialized Chinese
Textbooks
Tourist Chinese
Traditional Characters
Linguistics
Teaching Chinese
Teaching Supplies
Books for Children
Children's Literature
Chinese Classics (Guoxue)
Classic Cartoons
Graded Readers
Picture Books
Textbooks
YCT Test
Others
Business China
Business Reports
Economics & Politics
International Relations
Laws and Regulations
Science & Technology
Statistics & Yearbooks
Chinese Arts and Crafts
Chinese Seals
Colored Glaze (Liu Li)
Handmade Bookmarks
Inside Painting Snuff Bottle
Others
Pokers
New Products
Featured Products
On Sale
Chinese Tools
Popular Tools
Chinese to Pinyin Converter
Traditional/Simplified Chinese Converter
Practice Sheet Generator
Missing Radicals/Strokes Worksheet
Strokes Writing Worksheet
Chinese Text Pronunciation
Online Chinese Input
Chinese Mousewriting Input
Vocabulary List for Textbooks
Vocabulary List Generator
Chinese Sentence List
Color-code Text Based on Tones
My Tools
My Conversions
My Classes
My Folders
My Words
My Sentences
Settings
Dictionary
Chinese/English Dictionary
Sample Sentences
Stroke Order Animation
Stroke Order Chart Generator
Colorful Chinese Character
Pinyin Tools
Pinyin Chart
Pinyin Spellchecker
Pinyin Tone Tool
Pinyin Writing Sheet Generator
Pinyin Number <-> Tone Mark Converter
Activities
Chinese Flashcards
Chinese Bingo Card
Chinese Crossword Puzzle
Character Builder
Character Maze Generator
Chinese Sudoku Puzzle
Character Jigsaw Worksheet
Interactive Quiz
New
Domino Cards Game
Stroke Order Worksheet
Word Search Puzzle
Wallchart/Poster Creator
Word Coloring Worksheet
Others
Annotated Daily News
Word Solitaire Game
Chinese Seal Generator
Editing and Polishing Service
Log In
Register
Featured -
[more]
Paradis du Chinois-Apprendre le Chinois avec Joie: Cahier D'exercice 2A (French) (CD)
$6.00
Monkey King Chinese: Preschool edition A (Including 1 CD)
$9.88
Monkey King Chinese: Preschool edition B
$9.88
Recently Viewed
Cross-culture Communications Management of Confucius Inst..
Home
::
Chinese Learning
::
Teaching Chinese
:: Cross-culture Communications Management of Confucius Institutes
larger image
Cross-culture Communications Management of Confucius Institutes
Price:
$13.77
$9.67
(Save $4.10)
Only 3 left in stock, order soon.
Quantity:
Add to Wishlist
Ask a Question
Write Review
Author:
Chen Xi
;
Language:
Chinese
Format:
22.4 x 15 x 2.2 cm
Page:
265
Publication Date:
04/2016
ISBN:
7301269641, 9787301269640
Publisher:
Peking University Press
Details
孔子学院作为一个文化传播的平台,在进行跨文化传播的过程中受到文化、管理因素的影响。《孔子学院跨文化传播管理》以孔子学院为研究对象,从跨文化管理的视角对孔子学院跨文化传播各流程进行了梳理与总结,通过对孔子学院全球传播影响因素的实证分析、对孔子学院的案例研究,提炼出孔子学院中方院长跨文化传播管理能力三维度模型,主要包括跨文化能力、传播管理能力和跨文化影响力三个维度。<br/>
<br/>
<b>Editor's Recommendation</b>
<p>《孔子学院跨文化传播管理研究》对孔子学院中方院长的跨文化传播管理能力进行颇有理论和实践探索意义的质性研究,尝试建立一种有关孔子学院中方院长跨文化传播管理能力的理论模型,并提出相关的跨文化传播管理能力培养策略和政策建议,系统地对孔子学院中方院长跨文化传播管理能力进行研究。</p>
<br/>
<b>About Author</b>
<p>陈曦,北京大学国家发展研究院助理研究员,北京大学新闻与传播学院博士。参与国家社会科学基金重大项目"提高我国对外传播文化软实力研究"。研究领域为跨文化管理、跨文化交流。</p>
Table of Contents
第1章 绪论
第2章 文献综述
第3章 孔子学院中方院长面临的挑战
第4章 孔子学院中方院长跨文化传播管理流程
第5章 孔子学院中方院长跨文化传播管理能力模型构建
第6章 孔子学院中方院长跨文化传播管理能力的验证性研究
第7章 结论与建议
Cross-culture Communications Management of Confucius Institutes
$9.67